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In partnership
with the District of Columbia, the Hoffman - Madison
Marquette team is presented with a magnificent
opportunity to undo the urban renewal legacy of the
past and recreate the Southwest Waterfront as a
great world class destination. At the crossroads of
monumental and local Washington, our vision is to
create vital, thriving, activated spaces catering to
visitors and residents alike.
We envision a waterfront

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With direct
public access lined by cafes and restaurants
where people meet, congregate and enjoy
urban life. |

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Active public
spaces enlivened by public art serving as
destinations where outdoor activities and
festivities take place. |

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A clean and
healthy river on which people participate in
a waterfront "theater" where boats, public
piers, pedestrians, cyclists, retail
patrons, and cultural programs come together
in one vibrant location. |

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Comprised of
economically and socially integrated
residences, commercial office space and
hotels, and an array of destination and
neighborhood oriented retail. |

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Anchored by
great cultural landmarks – on the south by a
Cultural Center and on the north by
the local landmark Washington Fish Market
and a newly created Market Square. |
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Created in a
manner that is not only sustainable from a
conscientious environmental perspective, but
sustainable from a great, urban-place
perspective; one in which waterfront uses,
tourism, commerce, and residents not only
coexist, but thrive. |
Success of the Wharf will
transform its surroundings and inspire more
investment along the District’s riverfronts. We
envision water taxis commuting fans to a ball game
or bringing families for a visit to the Maritime
Cultural Center. School children will observe the
reconstruction of Tall Ships and learn their
history. Friends will gather around café tables
along the promenade. Tourists will venture from the
Mall to visit the waterfront. Visibility will be
raised, as will the quality of life for those who
experience the Southwest Waterfront.

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